Cases
Product & UX cases
Field evidence and builder proof: how strategy, journey diagnosis, and design decisions moved measurable outcomes.
CKYC Onboarding
A digital KYC onboarding flow for the second account.
OnboardingField reportSafe Second Account
Fraud Alarm
Turned fraud reporting from a helpline dependency into an in-app emergency-control workflow.
Trust · SafetyField reportSafe Second Account
Transparent Banking
Building customer trust through radical transparency.
TrustField reportSafe Second Account
Welcome Kit
An activation welcome experience for new account holders.
ActivationField reportSafe Second Account
Airtel Payments Bank: App
Consumer payments and banking app experience at national scale.
Consumer paymentsAirtel Payments Bank
Airtel Payments Bank: Business
Merchant and business banking surface for the payments bank.
Business bankingAirtel Payments Bank
AI-led Support Automation
Customer support run end-to-end by AI agents.
AI · Support operations
Digital Gold Growth
Reframed investment as a low-commitment savings habit (Digital Gold SIPs): a 28× increase in Digital Gold purchases.
Financial services · Behavioral growthShipped
LaneBuilder proof
Turning design operations from task tracking into decision infrastructure.
Founder-built SaaS · AI-native productPrivate beta